Customer Profile
Demographic Information:
Age: Between 22-30
Gender: Male and Female
Location: Spearfish, South Dakota
Education: No specific education needed for having a bank account
Psychographic Information
Interests & Hobbies: Coffee shops, fitness, outdoor activities
Behavioral Information
Online Behavior: Uses mobile banking daily, reads Google Reviews, follows financial tips on TikTok
Objections and Concerns
Potential Barriers: Fear of fees, confusing loan requirements
Influence Factors
Influencers: Friends, coworkers, social media
Quotes & Real-Life Examples
Customer Quotes: “Love this branch. Staff are super friendly and greet me by name every time I walk in.”
Based on this information, we can form an image of the average First Interstate Bank user:
Name: Jenna
Age: 23
Occupation: Sales associate
Goals: Build a good credit score and invest in a future home
Challenges: Handling money properly and not having fees
Personality: She is an extrovert who likes doing things with friends and family in her free time. Loves exploring new things and places. Which can often cost money.