Customer Profile
Demographic Information:
Age: 30-38
Gender: Female
Location: Spearfish, South Dakota
Education: No education needed to shop at Walmart
Psychographic Information
Interests & Hobbies: Cooking, outdoor sports, indoor activities
Behavioral Information
Online Behavior: Uses Walmart app, reads Google Reviews, searches for the best deals
Objections and Concerns
Potential Barriers: Out-of-stock items, long lines, inconsistent product quality
Influence Factors
Influencers: TikTok deal influencers, Facebook groups
Quotes & Real-Life Examples
Customer Quotes “Overall, it’s always a reliable stop for me, and I really appreciate the friendly and useful services they provide.”
Name: Karen
Age: 35
Occupation: Office assistant
Goals: Provide a healthy diet and lifestyle for her family
Challenges: Finding affordable groceries and activities for her family
Personality: She is an extrovert like enjoys spending time outdoors and also spends time doing activities with her family and friend.